How Linella Built Customer Loyalty Among 520,000 Customers Through a Mobile App

The Initial Situation

Linella has tens of thousands of customers who shop regularly at their stores. But there was no loyalty card or app through which to reward them, send them personalized offers, or better understand what each customer buys.

The Challenges They Faced

The cash registers, the warehouse, and the customer database weren’t communicating with each other.
Customers came in to shop, but there was no way to keep them engaged digitally.
It had to be launched quickly, without disrupting day-to-day operations in the stores.

What we built

We created an app for iOS and Android featuring a digital loyalty card. Customers can quickly sign up in-store by scanning a QR code, earn points with every purchase, and receive personalized offers on their phones. The marketing team can launch promotions in a matter of hours, not weeks.

Customers see the benefits immediately, and the marketing team can launch campaigns in hours, not weeks.

What’s Changed

28% more active customers in the first 12 weeks after launch
The average shopping cart value increased by 14%
Over 420,000 customers have created a digital card

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