TakeIT delivered the end-to-end implementation of the retail media network in Linella stores on Footprints AI, an AI platform developed in Romania for retail advertising and analytics. Our role was to connect in-store hardware to the Footprints AI software and make sure everything runs reliably across the network.
We prepared and configured the hardware, integrated it with the Footprints AI platform, and took the project from pilot to production. Thanks to this integration, ads run on in-store devices and activity data flows into the Footprints AI platform, where suppliers and advertisers plan and measure their campaigns.
The project shows how TakeIT integrates an external software solution with the hardware infrastructure of a large retail chain, from connection through to post-launch support.